Lin Li：Research on the Application of LED Media Building Curtain Wall inUrban Outdoor Advertising
As a new form of outdoor advertising, LED media building curtain wall has become animportant carrier of modern advertising communication, It is a combination of art, media, advertisingand technology. Through the analysis of the working principle ofLED media building curtain wall.this paper elaborates the application of LED media curtain wall in urban outdoor advertising, andproposes the future development trend of LED media curtain wall advertising. It will have thefunctions of outdoor advertising and new media advertising, and exert its strong economie pullingeffect in the field of outdoor advertising. On the one hand, the content will tend to be public welfare;on the other hand, with the development ofartificial intelligence technology in the form ofadvertising.it will move towards to interactive experience communication, The media building curtain walladvertisement which created by using new media technology not only blends with the surroundingatmosphere,but also beautifies the urban environment while allowing consumers to acceptadvertising information and enhancing the advertiser's brand communication value.
